Not events. Social ignition.
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Activations
Leading activation & destination management.
BEYOND turns destinations into living culture — community-centric design, lasting impact, and experiential excellence across five experience zones.
650
Tenants
2.8M
Annual Footfall
750K
SQM Land
5
Experience Zones
Destination Portfolio
Where culture comes alive.
BoulevardDestination Zone
The Lake DistrictDestination Zone
My ParkDestination Zone
Akti by ZahraDestination Zone
SOHO JeddahDestination Zone
Marassi Water WorldDestination Zone