Food as a social connector.

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XTOPIA F&B Group

A tech-powered F&B platform.

TROFI builds the tables where communities form — from premium dine-in restaurants designed for immersive culinary experiences to high-density cloud kitchens optimised for speed and delivery scale.

30+
F&B Brands
12
Cities
20M
Meals Served
Dine-in and cloud kitchen

The Portfolio

30+ brands. One platform.

Chestnut Bakery
Lunch Room
Almajlis Alkhaleeji
HABRA
OVERJAR
CHKN
WOOP!
GUN BUN
nagwa
PHET PHET
SORS
Bellbird
White Bottle
chunk_
Leila
Century Burger
ULB
Flat Burger
Bukhari Alhara
Firouz Garden
TROFI

INNOVATION LAB
PORTFOLIO

Launching 2026 – 2027

Nine new concepts entering the platform — from authentic Chinese diners to chef-led Anatolian cuisine and tavern pizzerias.

Mei & Lao · Bistecca · Yulan · Umit · Tolia · Piri Piri · Artigiano · On The Block · Dumpling Shack

TROFI Innovation Lab brands

As Featured In

Featured in Fact, What's On, Time Out and Middle East 50 Best

AWARDS &
RECOGNITION

Top 50
Best Discovery

Best Croissant — UK
Best Bakery — Riyadh
Best Patisserie — Riyadh

Best Thai Casual Dining
of the Year

Best Breakfast
Top 50 — MENA

Best Burger
Highly Recommended

Best Burger
Highly Recommended

Next Vertical

BeFit 360

Next: BeFit 360